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Tokyo Nubeau

東京ヌーボー2025

Tokyo, Japan Est. 2023

"This City Has More AI Than Love."

The Story

TOKYO NOUVEAU was born in 2023, following the end of the COVID-19 pandemic, with the mission to "revitalize restaurants once again." Planned by Fam Lab. Inc., it is a limited-edition orange wine series created annually around the theme of "the current atmosphere of Tokyo." The 2025 edition's theme is "Tokyo in the AI Era." Under the catchphrase "This City Has More AI Than Love," it depicts contemporary Tokyo where AI technology has permeated daily life, while hoping to help people rediscover human connections that tend to fade in the pursuit of convenience, through the experience of wine. Brewed by FUKAGAWA WINERY TOKYO in Monzen-nakacho, Tokyo, using 100% Yamagata Prefecture Delaware grapes fermented with natural yeast, unfiltered and additive-free. Released annually on November 11th (Good Connection Day), it is establishing itself as Tokyo's new wine culture.

Brand Highlights

Urban Winery Innovation: Urban winery in Tokyo's downtown, bringing wine closer to consumers. Uses  rooftop-grown grapes as "Tokyo wine." 
Urban Winery Innovation:
Annual Tokyo Theme: From 2023's "mask era" to 2025's "AI age"—an art project expressing Tokyo's zeitgeist annually.
Annual Tokyo Theme:
Natural Orange Wine: White  grapes fermented as red wine. Aromas of grapefruit, pear, peach with  refreshing acidity and dry finish.
Natural Orange Wine:
Art Collaboration: Design by popular illustrator Shimada Tsukasa. Digital-watercolor fusion captures the AI era visually.
Art Collaboration:

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