FamLab
株式会社Fam Lab
Tokyo, Japan
Our company spreads the attraction and fun of the SAKE through "experience". And also exporting sake to the world!
Mai Morita
CEO, Fam Lab. Inc.
Born in Saitama Prefecture. Serving as the inaugural Miss SAKE, she acted as an ambassador for the Japanese sake industry. Her work in promoting sake awareness spans beyond domestic events to 11 cities across 7 countries, including Monaco, Brazil, the United States, and France.Later, while serving as a tourism promoter for JTB (Japan Travel Bureau), she published "Pashuport," a guidebook dedicated to the sake of Niigata Prefecture. She was also involved in the management of the AOYAMA SAKE FLEA, an event held at the United Nations University Plaza in Omotesando.Most recently, she has been producing sake in collaboration with fellow sake enthusiasts through the experiential sake project "sense of SAKE."
About
FamLab creates and exports premium Japanese sake brands with a focus on accessibility and aesthetic appeal. Founded by Mai Morita (1st Miss SAKE), we collaborate with Fukui breweries to develop curated sake experiences for modern global consumers.